Kate O’Brian has a daunting job ahead of her. She’s at the helm of Tuesday’s launch of Al Jazeera America, the latest entry into the 24 hour news market. O’Brian, as I previously posted, is one of two women recently named president of a television news organization. (The other is Deborah Turness at NBC News.) Unlike Turness,  O’Brian is tasked with introducing an American audience to a whole new brand of news which will include 14 hours of live programming.

NPR’s “On The Media” spoke with O’Brian and other members of her team about the new channel’s programming and the hurdles it will have to overcome in order to gain an American audience. The network plans to focus its reporting on under the radar stories here in the United States. At the moment, budgetary costs do not appear to be of concern as the new cable news channel is financed by the government of Qatar.  O’Brian says,  “We will be able to tell stories from places that our competitors will not be able to.”

Kate O’Brian, President Al Jazeera America / photo: Donna Svennevik/ABC

Marcy McGinnis, senior VP news gathering / Photo: journalism.cc.stonybrook.edu

Kim Bondy, senior EP “America Tonight” / Photo: ursulineneworleans.org

We will see in the coming weeks and months how the new network will differentiate itself from other cable news channels. There already is one notable difference. In addition to O’Brian,  Al Jazeera America has hired several women for key positions including Marcy McGinnis as senior VP of news gathering, Shannon High as senior VP of documentaries and programs and Kim Bondy as senior executive producer of the network’s flagship prime time news magazine show “America Tonight”.

Stay tuned…