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A Lacoste store window display caught my eye as I was walking down Madison Avenue today – the Blogger Bag! I thought, “Hmm, a bag for bloggers?” The more I thought about it the more I liked the idea of reaching into a bag outfitted just for bloggers. Here are some of the things I imagined I could pull out of my blogger bag:

1) Inspiration for those times when either words or ideas aren’t flowing
2) A couple of catchy SEO friendly headlines
3) A pocket copy editor to improve my posts
4) A technology pass for when I’m stumped loading media
5) Gum – What can I say?

I did wonder what was behind the Blogger Bag moniker. It ends up the bags were designed by three fashion/trend bloggers as part of a Lacoste limited Blogger collection. You can watch their story here:


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